School leaders may be familiar with social media in their own lives, but many still need help in using social media effectively in their professional practice. In Social Media for School Leaders, author Brian Dixon has created a comprehensive guide to getting the most out of Facebook, Twitter, and other essential Web tools. The text contains detailed descriptions of the best online tools available today as well as step-by-step instructions for using the tools to move a school community from awareness to advocacy, from communicating to connecting, from feedback to collaboration.
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