This book is designed to help educators tap into the power of social media and increase course effectiveness. Author Tanya Joosten explains how faculty can choose the appropriate social media tool for the intended learning outcome, design engaging and innovative activities, and better meet pedagogical needs. In addition, Joosten offers strategies for assessing and documenting the effectiveness of using these tools. The book also gives administrators and student-affairs professionals a wealth of information useful for planning faculty-development programs and communicating with students.

Although this book focuses on higher education, tools and techniques presented here can be easily generalized for K-12 classrooms or organizational learn­ing. The best practices and faculty-development tips can be informative for individuals involved in any kind of professional development or network building.