Uniquely addressing the needs of academics and demonstrating how to use social media to benefit their teaching and research, this book is edited by Diane Rasmussen Neal, a professor librarian with an extensive background in social media teaching, consulting, research, and everyday use. It provides an overview of social media technologies in the context of practical implementation for academics, guided by applied research findings, current best practices, and the contributors successful experiences with using social media in academic settings. It also offers sensible strategies for implementing a wide spectrum of social media and related technologies, including blogs, wikis, Facebook, and various Google tools for professional, teaching, and research endeavors.