Since the creation of MySpace and LinkedIn in 2003 and Facebook in 2004, online social networking quickly has become a pervasive way for people to connect and interact all over the world–yet schools are one of the last holdouts, where many of the most popular social networking sites are often banned for students, and sometimes for teachers, librarians, and administrators, too. Many schools and districts have opted for a very restrictive environment amid concerns about safety, privacy and confidentiality, and lack knowledge about how best to ensure appropriate use. Ironically, students and many teachers are now using online, collaborative technology at home, on the go, and even sometimes in the school hallways—but typically not in the classroom. This has profound implications for keeping students engaged and preparing them to live in a 21st-century world.To gain a better understanding of educators’ attitudes on these issues, several organizations including edWeb.net conducated quantitative and qualitative research focusing on how principals are using new technology to advance their professional and school leadership goals.