The U.K.’s Open University (OU) set a world record last week when it became the first university to achieve 20 million downloaded tracks on iTunes U, a dedicated area within the iTunes Store. With an average of more than 250,000 downloads a week from around the globe, the OU’s popularity has soared since content was first made available on iTunes two years ago. An upsurge in people accessing OU student websites on their mobile devices demonstrates the increasing popularity of more flexible content such as iTunes U material. When iTunes U material was launched, 1,370 students accessed the OU’s student websites via their mobile devices; in May this had risen to more than 11,000 student visitors that month alone.Source: University World News