To help educators and parents contend with the profusion of digital media marketed as educational, nonprofit Common Sense Media has begun a new initiative to rate the learning potential of websites, video games, and mobile apps. As part of the initiative, reviewers will analyze a variety of media, including both conventional entertainment products and those designed for learning, in search of core academic content like reading, math, and science, as well as what the company refers to as “deeper learning and social skills,” such as critical thinking, creativity, and collaboration.